It can be easy to underestimate the power of direct mail and the effect it can have on recipients.
Let’s take a look at five key stats from a recent Compu-Mail survey that we feel can open your eyes a bit toward what direct mail can do for you or your business.
Per USPS, 98% of people check their mail daily and Americans spend upwards of 30 minutes with their mail on a single occasion.
For roughly every 36 emails you receive on average, you get 1 piece of mail in your mailbox.
59% of US respondents say they enjoy getting mail from brands about new products.
60% of marketing respondents said combining digital and direct mail increased ROI.
60% of catalog recipients visit the website of the company that mailed them the catalog.
Direct mail is a powerful way to reach out to new, existing, and future customers. It’s also a strong way to advertise b2b.
Direct mail simply gets noticed and is an effective way at reaching people where they live and work.