While the country was celebrating the Bicentennial, paying tribute to the historical events leading up to the creation of the United States as an independent nation. William Raven Jr. was working on an idea of his own, how to assist local businesses reach customers quickly and efficiently. A year later William Raven Direct Mail Advertising Services was born. (Ok, it was a mouthful, but it was the 70’s, a time of disco and leisure suits.) For eleven years, Lehigh Valley business owners relied on the direct mail expertise of William Jr., at the same time, William (Bill) Raven III was beginning to learn the tricks of the trade.
In 1988 the business was taken over by Bill’s mother Patricia and step father Dennis Muthard and the name was shortened to Raven Direct. Images of the company logo, a silhouette of a Raven could be seen on vehicles making deliveries throughout the valley.
In 2007 Bill and his wife Stacie started Raven One to One Marketing. With the assistance of several former Raven Direct employees, the business continues to grow and expand the options available to business owners and operators in the local area and beyond.